You probably know that in order to get to the top of the search engine rankings, you must be be on Search Engines. It's no secret that Google, Bing and Yahoo are some of the top search engines that your customers would use. The only issue is you are probably confused on how you get to the top of the search results or you do not have the time to put into building your rank and looking for some help and support.
Ava Media is a an Award Winning SEO company based in Dundee that helps to improve the ranking of your website in search results. In turn this can help you generate more business from your website and increase your return on investment. We work with lots of small companies and large organisations, we're even fortunate enough to work with some of the UK's most exciting brands. We will drive up your Organic Search Reach and Reduce your Pay Per Click (PPC /Adwords) spend.
Let's be honest most people who set up in business don't want to manage an SEO or Ad Campaign. I am yet to meet a business owner or Entrepreneur who loves running their campaigns. That's why as a business owner, you're probably looking for a trusted company in Scotland to get your website to the top of the organic search results and on the top performing Search listing sites.
No matter if you're a startup looking to get your website noticed, a small to medium sized company or a large organisation you're going to have to market your product or service and are looking for potential and ideally returning regular customers every single month, if that's you, then you can't ignore Search Engine Optimisation (No matter if you're running a local business or an international business. Ava Media is a reliable SEO Agency in Scotland, we know how hard it is to get to the top of the major search engines, so we're here to help you by providing quality local and international SEO Services that Scottish companies are expecting.
We do not try and oversell and under deliver, other SEO companies will use Jargon to try and bamboozle their customers into selling something and the customers not understanding what they are receiving. We talk in Plain English and our approach to SEO means that you will always stay up in the ranks even when Google changes their algorithms.
SEO takes time, it is a long process with months of work in order to get the rankings you're looking for and that's where we can help. With a 3 month campaign we should be able to get your sites ranking higher and top of the search rankings for your keywords.
Internal optimisation of your website, including:
Structure, Logistics & URLs
Images & Alt Tags
Social Media Linking & Schema
Off-Page optimisation of your website, including:
EXTRA Blog Content Writing
Outreach & Content Marketing
Technical optimisation of your website, including:
Search Console Integration
Fixing Crawl & Indexing Errors
Performance, Speed & Caching
Security & Encryption (HTTPS)
Broken Links & Redirections
IF NEEDED Accelerated Mobile Pages (AMP)
Structured Data & Schema
Optimisation of your website for local searchers, including:
Map & Snack Pack Results
Google My Business & Bing Places
Directories, Citations & Reviews
With all good Search Engine Optimisation Campaigns it starts with a conversation. There needs to be a clear expectation of what is achievable and what's not. If you're expecting to be at the top of the search results in 1-2 months. It's not going to happen (or very rarely) We don't over promise results like some companies.
The next step for Ava Media is to build and conduct a full Keyword Search and full Market Research. We need to understand what your customers are searching for and understand the numbers and where the easiest and biggest opportunity is. We're not here to promise you numbers and not deliver on them.
If we have built the site, we will build Onsite SEO into the website design. We're continually looking at the Search Engines and trying to understand the signals they are sending and will update this into our designs.
If did not never build your site, we will analyse the structure, it's internal layout and other ranking factors and advise. Once we have a solid plan put together a recommendation improvement plan.
Everyone knows the most popular kids get invited to the party. It's the same with Search Engines they want to see who knows who and who's important enough to get links. A great way to do this is by Guest Blog Outreach and PR Writing.
News related articles are a great way to get an organic reach. We work with influential publishers, journalists and bloggers to get your brand in front of the right customers.
Writing compelling content on your website, blogs and other resource pages on your websites is another great way to rank. We have an in-house team of content writers and bloggers who will manage your in-house blog, work with you to create eye catching content and viral sharable content
You have to be active on all the Social Media channels such as Facebook, Google, Twitter, Pinterest, Tik Tok, Snapchat etc. These are a great organic way to drive traffic towards your site and allow the Search Engines to understand that your site is in demand. You may also want to run a paid PPC (Paid Ad Campaign) on the above platforms and we can help with this too.
You need to know we're doing what we say. We will produce reports to back up any claims and show you how we're generating your business extra money, improving your SEO ranking and increasing your visibility.
Search Engine Optimisation or SEO as its more commonly known is the process of getting your website to rank in the search engines for given terms (keywords) Say for example you're a local plumber and you want to rank for the term "Plumber Dundee" as most of your customers will be searching for this term when they are on Google. Well the process of getting your website up to number 1 rank (the first result) would be part of an SEO Strategy.
You can have the prettiest shiniest website in the world but if you're customers can find it online due to you being down in the search engines then there is no point in your website being online.
Lots of customers in the past have dealt with companies who have over promised them results - At AVA media we are different. We talk in plain language, set expectations from the start and never over promise. It's hard work but it's worth it.
We would start off by looking at what your competitors were doing, it's a great starting point. We would check out how many backlinks they have, what terms they are ranking for and will allow us to be able to work out how competitive a term is. If the keywords you are trying to rank for is very competitive, we might work that into our long game and focus on keywords that are easier to rank for. We will look at Laten Semantic Indexing of Keywords (Similar type words associated with your keyword) and include these within your content to increase the chances of ranking - Google uses this as one of its key ranking factors to understand the details within the content.
As standard all customers who join us for SEO services will receive a Technical Audit. We would like to see the current state of the website, to see if it can be indexed by Google, if there is any technical reason why your site would not rank (Duplicate Content, Duplicate Pages or any redirecting issues)
Keyword research is important as there might be keywords that are (low hanging fruit) basically we mean keywords that your competitors have over looked or not focused on. This means it's easier to rank for these terms and would be easier to go after. As standard in all our SEO packages we would perform a keyword research.
It's no secret that Google and the other Search Engines will use Links as a way to understand authority. Think about it like this before any of your customers go and use your service they might want recommendations from previous customers, or friends as a referral. Google is the same. It wants to understand who else is talking about, who else is linking to you and not only just who is linking to you but to understand the quality of the links. It's like asking your best friend for a recommendation (it has higher authority) than some random connection you have on Facebook.