Pay Per Click (PPC)

From Concept to Clicks, We’ve Got You Covered.

Utilising Pay Per Click (PPC) to drive traffic to increase sales with Ava.

If you’re looking for a way to drive traffic to your website and increase sales, Pay Per Click (PPC) advertising is a popular and effective option that you may want to consider. PPC advertising involves placing ads on search engine results pages or other websites, and paying a fee each time a user clicks on your ad. By using PPC advertising, you can target specific keywords, demographics, or locations, which can help you reach your ideal audience and drive more traffic to your website.

At Ava we can track the performance of your ads, monitor your budget and adjust your bids in real-time to ensure that you are getting the best return on investment. Additionally, Ava can help you to identify the best keywords to target, as well as the most effective ad copy and landing pages to use.

One of the benefits of using PPC advertising is that you can see results quickly. Unlike other forms of advertising, which can take time to show results, PPC ads can start driving traffic to your website almost immediately. This can be particularly useful if you are launching a new product or promotion, or if you need to generate sales quickly.

Pay Per Click analytics
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What we can bring to your business

Do you currently have a full-time staff member managing your ad accounts, but not achieving optimal results? Who is responsible for managing and updating the accounts when they are unavailable, are they doing it right?

These are the questions you should be asking yourself. We are experts within Pay Per Click Advertising and we understand what it takes to get Return on Advertising Spend (ROAS)

We can provide a PPC ninja to manage your campaign and get the return you deserve.

What even is Pay Per Click or PPC Ads?

Pay per click ads, also known as PPC ads or paid search ads, are a form of online advertising where businesses pay each time a user clicks on one of their ads. These ads can appear on search engines like Google or Bing, social media platforms like Facebook or Instagram, and other websites that participate in PPC advertising programs.

Pay Per Click Explained
diagram showing how pay per click marketing works

How Do Pay Per Click Ads Work?

When a user searches for a particular keyword on a search engine, the search engine will display a list of results that are relevant to that keyword. At the top of the results page, there are typically one or more paid ads that are related to the user’s search query. These ads are identified by a small “Ad” label and are often placed above or below the organic search results.

Businesses bid on specific keywords that are relevant to their products or services. The search engine uses an algorithm to determine which ads are displayed in response to a user’s search query. The algorithm takes into account the ad’s relevance to the search query, the bid amount, and other factors such as the ad’s click-through rate.

Benefits of Pay Per Click Advertising

There are several benefits to using pay per click advertising as part of your digital marketing strategy. Some of the key benefits include:

  • Targeted advertising: PPC advertising allows you to target your ads to specific audiences based on factors such as location, language, and interests.
  • Cost-effective: With PPC advertising, you only pay when someone clicks on your ad. This means that you can control your advertising costs and only pay for results.
  • Measurable results: PPC advertising platforms provide detailed analytics that allow you to track the performance of your ads and make adjustments to improve their effectiveness.
  • Quick results: Unlike other forms of digital marketing, such as search engine optimisation, PPC advertising can generate immediate results and drive traffic to your website almost instantly.
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Types of Pay Per Click Ads

There are several different types of pay per click ads that businesses can use to promote their products or services. Some of the most common types of PPC ads include:

  • Display Ads Display ads are graphical ads that appear on websites that participate in the PPC advertising program.
  • Social Media Ads – Social media ads are ads that appear on social media platforms like Facebook, Instagram, and Twitter.
  • Shopping Ads – Shopping ads are a type of PPC ad that allows businesses to promote their products directly within search engine results pages.

Common Mistakes made with PPC

There are several common mistakes that businesses make when it comes to PPC advertising. These include:

  • Not defining clear campaign objectives
  • Not selecting the right keywords
  • Not targeting the right audience
  • Not testing and optimising their campaigns
  • Overspending on advertising costs

We can help you avoid all of these pitfalls and help you to manage better return on investment.

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How much does PPC advertising cost?

The cost of PPC advertising varies depending on the platform, keywords, and competition. Businesses can set a budget and bid for keywords to control their advertising costs.

How long does it take to see results from a PPC campaign?

PPC campaigns can generate immediate results and drive traffic to a website almost instantly.

How do I know if my PPC campaign is working?

PPC advertising platforms provide detailed analytics that allow businesses to track the performance of their ads and make adjustments to improve their effectiveness.

Can I run PPC ads on multiple platforms at once?

Yes, businesses can run PPC ads on multiple platforms at once to reach a wider audience and drive more traffic to their website.

What are some best practices for creating effective PPC campaigns?

Some best practices for creating effective PPC campaigns include defining clear campaign

Am I tied into a contract?

There is no long term commitment to use our services. We run on a rolling month by month basis. That way, its fair for us to deliver on results and you to see the results.